Promotional video - what is it and how to use it?
The term covers various production types, differing in specifics, application and, finally, the production process.
They share one goal - to support marketing and sales activities. They are not for documentary purposes, but to present specific features and advantages of a product or service, attract the viewer to events, or to display companies or organizations in their best light while familiarising the clients with their unique offers.
There is no perfect recipe for a successful promotional video. It always involves bringing together the client's knowledge and expectations, and our own experience. When our production moves, inspires, entertains and, above all, becomes a topic for discussion, we know we have achieved success and fulfilled our goals.