What is an explainer video?
Simply put, it focuses on explaining specific ideas. It is perfect for presenting a complicated topic in an engaging yet simple way, using concise and easy language, together with appealing visual creations. Such animations are often considered to be the key to effective digital storytelling, as they build an engaging narrative, using skillful metaphors and descriptions to simplify even the most complex structures into clear content. It is a natural way of getting the customers' full attention, without losing them in complex descriptions.
The universality of explainer videos makes them a great marketing communication tool in every industry. In particular, those where it is necessary to explain the mechanics of an operation or process – banking, IT, and broadly understood technologies and production.